Two stories today highlight McD’s moves to stay on trend: One about McD’s support of recent womens’ social issues, and the other around McD’s further push into the “all fresh ingredients” tranche of restaurant marketing.
Considering that McD’s 10-yr trend on the NYSE has made an almost 3x gain in that time, and low-priced fast food targets lower-incomes heavily (of which there are still very many in our increasingly service-based economy), the question is, how much do progressive values really matter to McD’s stock price? Aren’t the Dollar Menu and Breakfast All Day really the most exciting thing about McD from a customer’s point of view?
McDonald’s reveals a behind-the-scenes look at how it makes its new fresh-beef burgers
On Tuesday, McDonald’s announced it would begin making its Quarter Pounder burgers with fresh — not frozen — beef across the US by early May.
The change took McDonald’s months of behind-the-scenes efforts. For fresh-beef burgers to work, McDonald’s needs to clear certain safety and flavor benchmarks — and make sure the new burgers don’t slow down the drive-thru by even a second.
McDonald’s is flipping its iconic arches upside down in an unprecedented statement
On Thursday, McDonald’s will turn its logo upside down on all digital channels, such as Twitter and Instagram. Additionally, 100 restaurants will have special “packaging, crew shirts and hats and bag stuffers” to celebrate International Women’s Day.